While most bloggers or authors have informative content to communicate with their posts, sometimes the way in which they are written or formatted dissuade the reader from being fully engaged with the post’s subject matter.
Five mistakes that bloggers should avoid when posting stories are:
- Writing about 10 items if you refer to just five in the title of your post.
- Making the post long-winded, which makes your reader lose interest.
- Excluding a summary – especially for a long post – which makes it harder for the reader to remember the main points of the post.
- Forgetting to include a brief description about yourself, which makes the reader wonder about your credibility as a bona fide author or standing in your profession.*
- Failing to include the date at the beginning of the post, which makes the reader wonder whether it’s a topical or an archived story.*
- Formatting the text so it occupies the full width of the (laptop) screen, which makes it harder to read.* Oops, that’s six mistakes!
*Items 4, 5 and 6 are, perhaps, the responsibility of the website if it’s posting stories by independent bloggers.